Trend & Branding

TOP OF THE WORLD

2018 TREND INSPIRATION

WARRIOR WEAR

brand development, PRODUCT DESIGN/MARKETING

HINGE

TREND & HOLIDAY 2017 COLLECTION

LF CREATIVE- WOMENS CONCEPT DIRECTION

Fall 2017

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GRACO

trend & PRODUCT direction- 2017 LINE

Graco

I used the large group of millennials that are looking for on trend designs with a fair price point as inspiration for designing the color, pattern, fabric, and overall stroller & carseat design.

Inspiration came from home, recent runway, and trending textures for fabric newness. Fabrics such as bonded knits, textured neoprenes, and technical knits that match home & car interiors are popular for design conscious moms.

Stroller and Carseat Design (Final)

Overall look is clean with a touch of modern geo print. White framing, black and grey plastics, with technical fabrics to complete the design savvy mom.

Designed and Sketched in Illustrator

Competitive Research

Competitive/ Trend Research

Sustainable Harvest International

apparel and product design

Sustainable Harvest

Custom merchandise for Sustainable Harvest International. Designs are not finalized, as this is a current work in progress. Come back later to see the final merchandise!

Brainstorming

Brainstorming continued

location sketches

Location Direction

1st submission of location inspiration, showing multiple color way options with varying graphics

People and Plants Graphic direction

Showing the graphic direction for the feel of the graphic, heavy in hand sketching

People and Plants

1st submission using the inspiration of people and plants

YOKEL "discover the heart of a city"

Customer Identity & LOGO EXPLORATION

Brainstorming

What is a yokel? And what comes to mind?

Initial sketches

Inspiration for communication, home, travel, and comfort.

Initial Sketches pg 2

Inspiration from maps, stamps, cities, people, heart, and most importantly PULSE.

Illustrator

Quick illustrator sketches. After reviewing these with the client, they felt like it wasnt emotional enough and needed to be more about the HEART of the people.

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